A mixed bag of news surfaced this weekend about the long-term effects of early childcare on child development. While the AP reported on a study by the National Institues of Health that linked problem behavior in fifth and sixth graders to the quality of childcare in earlier years, Reuters reported on a study by the National Institutes of Health that found few effects of poor quality daycare lasting past the same age.
Wait a minute. The National Institutes of Health conducted both studies? Don't the NIH powers-that-be talk to each other?
In fact, both articles are reporting on the same research, but their interpretations of the results differed just slightly. The AP headline: "Study Links Child Care to Problem Behavior." The Reuters headline: "Few Effects of Poor Day Care Last Past Age 11." The first paragraph of the AP article: "The more time that children spent in child care, the more likely their six grade teachers were to report problem behavior." The first paragraph of the Reuters article: "Some effects of poor quality day care last until age 10 or 11, but very few, and good parenting is probably more important, U.S. government researchers reported on Monday."
Both articles are right, more or less. Read each of the articles in their entirety and you find that the results are not particularly suggestive of anything. Yes, there seem to be some lasting measurable effects on children who attended poor quality daycare centers, or who had large quantities of any sort of early non-Mommy child care (the study considered early child care to be time spent with a caregiver who is not the mother for over 10 hours per week). But these effects are difficult to pick out when just looking at a class of sixth-grade children. Sure, we might want to take note of the fact that fifth graders who had poor daycare tended to do less well on vocabulary tests, on average. But if little Jimmy acts up in class, should we tsk, tsk at his mother for not getting him into Montessori six years ago?
What is interesting here, to me, is that both the AP and Reuters reporters lead their articles not with the fact that a study on the effects of early child care has been released, but with a conclusion that childcare does or does not effect behavior in the long term, and that, faced with tenuous study results, there was such a disparity between the authors' interpretations of the research.
I don't want to read too much into the fact that that AP article--the one that leads with the statement that child care is linked to problem behavior in later life--was written by a man. I don't want to make any judgements based on the fact that the Reuters article--the one that concludes daycare doesn't mean much in the long run--was written by a woman. Mr. AP may have a spouse at home caring for his children, or may at least, as a father, be the less affected and judged of parenting partners. Ms. Reuters, may be a mother whose children are in daycare, and may, as a mother, be the more affected and judged parent in her relationship. Gender and family roles could be significant here, but I would hate to make such assumptions. Maybe neither of the reporters has children. And of course Mr. AP, if he is a father, could be deeply entrenched in fatherhood. Yet regardless of how much individual modern-day fathers are involved in or affected by parenting choices, they are still, as a whole, held less reponsible for them by society (and by the authors of the NIH study, apparently).
Because of the deep implications of childcare choices, those reading and, perhaps, those reporting on this study are bound to want to figure out what the research means for the parenting choices they are making or have made. I can say for myself that I want to read the results of the study as validation of my choice to spend as much time as I can with my child in his early years. And I know if my child were in full time daycare now I would want to pull from the results that he'll probably not be affected much by my relative absense in the long term. If I had an older child who had been in loads of childcare as a preschooler I might feel an added twinge of guilt or concern about my previous choices.
And I think these all are exactly the wrong responses to this study. There is not enough here, from what I can see, to use as the basis of a recommendation for or against childcare. Given the multitude of factors that weigh into the childcare decision for individual families, this research doesn't seem to have much to say to individual families except that they should consider their childcare choices carefully. Obviously. The results seem significant mainly from a public policy perspective, and suggest we should work to improve the quality of daycare for those families that need it and can't afford to pay a premium for it.
Is it impossible to report on the implications of guilt-laden parental decisions objectively? Is it impossible as a parent or prospective parent to read about general results of a study of about 1300 families and not want to justify or kick yourself for your decision to have a daycare center look after your child for 20 or 40 hours a week? Possibly. But perhaps when dealing with research on such important and difficult choices we should be extra careful about using that research to assuage or feed parents' insecurities, and avoid wrenching conclusions out of inconclusive research.
Monday, March 26, 2007
Sunday, March 25, 2007
Books as accessories
My husband noticed the following organizational quirk and passed it along to me. Z Gallerie, a store that sells furniture and other decorative items, also sells a few books, and files them on their site among the candles, fake flowers, picture frames, and other "accessories". It's worth noting that the first book in their inventory is World Changing, a useful reference book all about environmentalism and eco-conscious business, consumption and living. Here, apparently, it is eco-consciousness as accessory. Go to Z Gallerie. Uncover your style. Grab a tropical leaf pillow, Monstera leaf placemats, and a copy of World Changing to showcase your profound respect for nature. Accessorize.
Wanted: Number one fan
Think you're the biggest fan of the Anytown Insert-Mascot-here Team? Do you live and breathe some kind of sport for some period of months every year, and feel depressed when the final game of the season is over? Well, just try to beat Mahadeb Sarkar. Or, please, don't. Sarkar, a 25-year-old Indian man, was so upset after his national cricket team lost that he hung himself. Sure, he was also upset about a fight he had with his wife, but the fight was about the game. His wife was also upset about the loss (of the game, not her husband, apparently), and attempted to hang herself but failed. Meanwhile, another Indian cricket fan had a heart attack after the defeat. Ah, the thin line between sport-as-entertaining-national-pastime and sport-as-Greek-tragedy. These deaths are incredibly strange and sad. On the bright side, looks like there is now an opening for biggest Indian cricket fanatic, if anyone is interested.
Sunday, March 11, 2007
Cows and chickens going on a diet
There's a familiar disconnect in today's Reuters article about meat. The story is that the high cost of feed, driven up by ethanol demand, will cut the amount of meat produced by reducing the weight of cattle and the number of chicks hatched. But the story takes little notice per se of the animals who will be eating less feed. Instead, it talks of beef output, meat and poultry production, beef and broiler production, and a "decline in beef carcass weights" (my personal favorite). Just as "freeze damage would cut the Florida orange crop by 6 percent and California's by 20 percent from a month ago," apparently "beef output would dip by 62 million lbs and chicken by 124 million lbs from last month's estimate." The production problem is real, but that doesn't make Reuters' euphemistic approach to the story of our animal farms any less jarring. Are the poor animals going to starve, or just be force-fed a tad less or kept alive a bit longer before they are harvested?
So when we reach peak oil it will still be light outside
Daylight savings time began early this morning in the U.S. Apparently, this means I've done my part for the environment today, and all within minutes of getting out of bed. With the push of a few buttons, I've helped America save 10.8 million metric tons of carbon emissions in the next 13 years. Sure, that's 10.8 million metric tons over 13 years out of the billions of metric tons created each year in this country. Still, I don't see Europe rushing to spring forward in the beginning of March.
Yeah, OK, the EU made a few enviromental policy changes this week. But I care so much about the environment that I downloaded a software update this week so my computer would skip from 1:59 to 3:00 today. So much about energy conservation that one of my clocks was still set on daylight savings time from last year. That is the American way. The American government is just as aware of the looming environmental crisis as the EU is, but prefers not to flaunt that awareness. It even quietly encourages our greatest minds to do the same. Let us effect change by going shopping for electronic devices, preferably for the kind with enough technological prowess to automatically shift their times forward on the second Sunday of each March. It's not about what we do, but about what we do without knowing or acknoledging how or why we are doing it.
Yeah, OK, the EU made a few enviromental policy changes this week. But I care so much about the environment that I downloaded a software update this week so my computer would skip from 1:59 to 3:00 today. So much about energy conservation that one of my clocks was still set on daylight savings time from last year. That is the American way. The American government is just as aware of the looming environmental crisis as the EU is, but prefers not to flaunt that awareness. It even quietly encourages our greatest minds to do the same. Let us effect change by going shopping for electronic devices, preferably for the kind with enough technological prowess to automatically shift their times forward on the second Sunday of each March. It's not about what we do, but about what we do without knowing or acknoledging how or why we are doing it.
Tuesday, February 27, 2007
A genuine imitation
I have never understood the appeal of fake fur. Most people in civilized society--including, perhaps, those who shop at Neiman Marcus--do not need the warmth of fur, or can get the same warmth evisceration-free, from sources that do not squeal or bleed through the production process. It is with good reason that, for anyone who cares deeply or even marginally about unnecessary animal suffering, fur should symbolize not only decadence or wealth but human willingness to tread heavily on the earth.
So I have never understood the desire to achieve the look of being selfishly comfortable at the expense of other life forms, without actually flaying anything to get that look. Now, it turns out that even fake fur comes at a heavy price.
A series of recent investigations have uncovered widespread mislabeling of fur sources at a variety of clothing retailers. The latest report tested 25 coats that were labeled fake and found real fur in 24 of them. And not just fur, but dog fur. While I'm not thrilled about fur of any kind, it is certainly most disturbing to imagine the family dog being skinned alive to trim your hoodie. As high end retailers scramble to deflect blame and avoid fines by pulling the fake fake fur from their floors, it seems that the only way to be sure you are not wearing Spot is to avoid fur of all kinds.
So I have never understood the desire to achieve the look of being selfishly comfortable at the expense of other life forms, without actually flaying anything to get that look. Now, it turns out that even fake fur comes at a heavy price.
A series of recent investigations have uncovered widespread mislabeling of fur sources at a variety of clothing retailers. The latest report tested 25 coats that were labeled fake and found real fur in 24 of them. And not just fur, but dog fur. While I'm not thrilled about fur of any kind, it is certainly most disturbing to imagine the family dog being skinned alive to trim your hoodie. As high end retailers scramble to deflect blame and avoid fines by pulling the fake fake fur from their floors, it seems that the only way to be sure you are not wearing Spot is to avoid fur of all kinds.
What to do when a child doesn't fit in
Another entry from the annals of government parenting by proxy. A mother in England is facing the possibility of losing custody of her son if he doesn't lose weight.
The boy is 8 years old and 218 pounds, making him three times the average weight for a child his age. His weight makes him prone to a number of health problems, and already he is unable to take part in certain school activities and stays home from school frequently due to weight-related illness. His mother seems to feel helpless to stop the boy's eating. She says he eats three times what is normal for his age, complains if he doesn't get as much to eat as he wants, and will steal and sneak food.
Health services says taking custody of the child would be the worst-case, last resort scenario, but that it is a possibility. They cite evidence that the boy's weight is a health risk. They say they have tried to intervene, but that the boy and his family have missed appointments. They say allowing the boy to continue to eat and grow the way he has would amount to child abuse and neglect.
Since becoming a parent myself, I often bristle at the thought of government authorities reigning over my parenting practices. All too often, it seems the authorities meddle in parenting choices they simply disagree with. In Texas, a one-year-old child and his older brother were taken from their mother in 2002 and kept in foster care for several months after their parents tried to develop photos of the younger child nursing. Authorities called nursing an 18-month-old "performance of a sexual act", demonstrating a tragic misunderstanding of shifting societal norms. Although the norm in the United States may now be to nurse for mere weeks or months, until formula became an accepted and a relatively acceptable substitute for breast milk, nursing for several years was as normal in the United States as a whole as it still is among a subculture of mothers in this country and in many other parts of the world. Health practitioners widely endorse nursing into the preschool years. Researchers are now even urging HIV-positive mothers in Botswana to nurse, considering the risk of transmission to children less than their risk of contracting a deadly gastrointestinal illness from the water in formula. The standard WHO recommendation is for a minimum of two years of nursing for all mothers. The idea that a young, nursing child could be taken from his mother because authorities do not understand a relatively normal parenting practice is deeply disturbing.
Of course, lines may be reasonably drawn in different places in different societies. In the United States, we agree that a certain level of physical punishment is unacceptable and that parents who cross the line can lose custody of their children. We agree that children under a certain age are unable to consent to be married or to have sex. Though children of the same age in other times and places might already have families of their own, and though these children might be perfectly fine and happy within their time and place, it is basically good that we set socially agreed-upon standards. We do this out of concern for the mental and physical health and well-being of the child, and out of an understanding for what is acceptable for the majority of people who live here and now. We must also, however, remember that current standards are relative and fluid, and that there is a large grey area at their boundaries.
In the case of the overweight child, concern for the child seems to stem from a growing obsession with healthy eating practices, and frustration with a child and parent who haven't jumped on the bandwagon. This particular child's weight problem is extreme, and there are valid concerns at the heart of health service intervention. But though I think the case of the 218 pound 8-year-old is tragically close to the line, I don't think it has crossed into custody-rights territory, and hope extreme government interference does not become typical in such cases.
The main concern in this case is that the boy's lifestyle choices are dangerous to his current and long term health, and that his mother is enabling unhealthy choices. I agree. Let me be clear that I feel sad for this boy, and hope he and his mother will make some changes. The boy seems unhappy and unhealthy, and my heart goes out to him. I feel frustrated by the parenting choices his mother is making, and feel she has a responsibility to help him maintain his health.
But I don't see the risks here as objectively much worse than those taken, for example, by children whose parents allow them to be involved in extreme or Olympic-level sports. Young figure-skaters, for example, are at risk for incuring severe injuries during practice and for severe chronic pain in later life, as well as for crippling conditions such as early onset osteoporosis, not to mention the effects of emotional stress during competition. Yes, the young boy in this case is unhealthy now, and may develop serious conditions such as diabetes and heart problems if he doesn't lose weight. But our willingness to accept certain health risks while deploring others stems from the value we place on athleticism, strength, and being thin at all costs, and the apathy and even disgust we feel towards people who lack those qualities.
Does the possibility of fame, fortune, and a crowd full of fawning fans really make calculated health risks acceptable for child athletes, while our recent societal obsession with "healthful" eating means a boy whose health is at risk because he is eats too much could be taken away from his home, mother and sister? Beyond expressing their disapproval and encouraging changes in behavior, how far should the government go to intervene here?
The boy is 8 years old and 218 pounds, making him three times the average weight for a child his age. His weight makes him prone to a number of health problems, and already he is unable to take part in certain school activities and stays home from school frequently due to weight-related illness. His mother seems to feel helpless to stop the boy's eating. She says he eats three times what is normal for his age, complains if he doesn't get as much to eat as he wants, and will steal and sneak food.
Health services says taking custody of the child would be the worst-case, last resort scenario, but that it is a possibility. They cite evidence that the boy's weight is a health risk. They say they have tried to intervene, but that the boy and his family have missed appointments. They say allowing the boy to continue to eat and grow the way he has would amount to child abuse and neglect.
Since becoming a parent myself, I often bristle at the thought of government authorities reigning over my parenting practices. All too often, it seems the authorities meddle in parenting choices they simply disagree with. In Texas, a one-year-old child and his older brother were taken from their mother in 2002 and kept in foster care for several months after their parents tried to develop photos of the younger child nursing. Authorities called nursing an 18-month-old "performance of a sexual act", demonstrating a tragic misunderstanding of shifting societal norms. Although the norm in the United States may now be to nurse for mere weeks or months, until formula became an accepted and a relatively acceptable substitute for breast milk, nursing for several years was as normal in the United States as a whole as it still is among a subculture of mothers in this country and in many other parts of the world. Health practitioners widely endorse nursing into the preschool years. Researchers are now even urging HIV-positive mothers in Botswana to nurse, considering the risk of transmission to children less than their risk of contracting a deadly gastrointestinal illness from the water in formula. The standard WHO recommendation is for a minimum of two years of nursing for all mothers. The idea that a young, nursing child could be taken from his mother because authorities do not understand a relatively normal parenting practice is deeply disturbing.
Of course, lines may be reasonably drawn in different places in different societies. In the United States, we agree that a certain level of physical punishment is unacceptable and that parents who cross the line can lose custody of their children. We agree that children under a certain age are unable to consent to be married or to have sex. Though children of the same age in other times and places might already have families of their own, and though these children might be perfectly fine and happy within their time and place, it is basically good that we set socially agreed-upon standards. We do this out of concern for the mental and physical health and well-being of the child, and out of an understanding for what is acceptable for the majority of people who live here and now. We must also, however, remember that current standards are relative and fluid, and that there is a large grey area at their boundaries.
In the case of the overweight child, concern for the child seems to stem from a growing obsession with healthy eating practices, and frustration with a child and parent who haven't jumped on the bandwagon. This particular child's weight problem is extreme, and there are valid concerns at the heart of health service intervention. But though I think the case of the 218 pound 8-year-old is tragically close to the line, I don't think it has crossed into custody-rights territory, and hope extreme government interference does not become typical in such cases.
The main concern in this case is that the boy's lifestyle choices are dangerous to his current and long term health, and that his mother is enabling unhealthy choices. I agree. Let me be clear that I feel sad for this boy, and hope he and his mother will make some changes. The boy seems unhappy and unhealthy, and my heart goes out to him. I feel frustrated by the parenting choices his mother is making, and feel she has a responsibility to help him maintain his health.
But I don't see the risks here as objectively much worse than those taken, for example, by children whose parents allow them to be involved in extreme or Olympic-level sports. Young figure-skaters, for example, are at risk for incuring severe injuries during practice and for severe chronic pain in later life, as well as for crippling conditions such as early onset osteoporosis, not to mention the effects of emotional stress during competition. Yes, the young boy in this case is unhealthy now, and may develop serious conditions such as diabetes and heart problems if he doesn't lose weight. But our willingness to accept certain health risks while deploring others stems from the value we place on athleticism, strength, and being thin at all costs, and the apathy and even disgust we feel towards people who lack those qualities.
Does the possibility of fame, fortune, and a crowd full of fawning fans really make calculated health risks acceptable for child athletes, while our recent societal obsession with "healthful" eating means a boy whose health is at risk because he is eats too much could be taken away from his home, mother and sister? Beyond expressing their disapproval and encouraging changes in behavior, how far should the government go to intervene here?
Wednesday, February 14, 2007
Putin-escence
On Saturday, from Russian President Vladimir Putin's mouth spewed a bilious critique of American global policy. While speaking at an international security conference, Putin accused America, basically, of provoking global instability while striving for political domination.
In response, U.S. Defense Secretary Robert Gates took a softer approach; as reported in the NY Times, Gates joked that "old spies have a habit of blunt speaking" and that Putin's speech "almost filled me with nostalgia for a less complex time." Gates dismissed the content of Putin's speech outright: “All of these characterizations belong in the past. The free world versus those behind the Iron Curtain. North versus South. East versus West, and I am told that some have even spoken in terms of ‘Old Europe’ versus ‘new.’ ”
But Gates--and the rest of us--should not be so fast to brush off Putin's words, or to underestimate the suspicion felt worldwide toward the U.S. government. In a recent survey, 68 percent of Germans agreed with Putin. Ignoring the opposition may work at the political level, but does nothing to quell broader fears of American arrogance and irresponsibility.
In response, U.S. Defense Secretary Robert Gates took a softer approach; as reported in the NY Times, Gates joked that "old spies have a habit of blunt speaking" and that Putin's speech "almost filled me with nostalgia for a less complex time." Gates dismissed the content of Putin's speech outright: “All of these characterizations belong in the past. The free world versus those behind the Iron Curtain. North versus South. East versus West, and I am told that some have even spoken in terms of ‘Old Europe’ versus ‘new.’ ”
But Gates--and the rest of us--should not be so fast to brush off Putin's words, or to underestimate the suspicion felt worldwide toward the U.S. government. In a recent survey, 68 percent of Germans agreed with Putin. Ignoring the opposition may work at the political level, but does nothing to quell broader fears of American arrogance and irresponsibility.
Tuesday, February 13, 2007
Fashion ecology
Here's a questionable benefit to poisoning one link on the food chain: the vultures of Nepal are getting their own restaurant. The daily daily special is diclofenac-free cow. Apparently, the vulture population in South Asia is threatened by the widespread (though illegal) use of the drug diclofenac to treat inflammation in cows. Drugged cow carcasses poison and kill vultures. The restaurant managers are attempting to boost the dwindling vulture population by collecting sick and dying cows that have never been treated with the drug. Once dead, the cows are presented for local vultures to snack on.
In unrelated news, a popular London restaurant is currently offering up free meals to models threatened with an unhealthy Body Mass Index. Minus-sized models can present an identification card with their clothing size on it to receive the grub. The restaurant is getting some good press for the program; whether they save any dwindling models is another matter. Skinny models may find eating to be so detrimental to their livelihood that offering the cow (or, if they prefer, "charter pie containing leeks, chicken, and bacon") for free may be insufficient incentive to fatten up.
In Madrid, a larger carrot is being dangled. Models there can now be denied runway access if their BMI drops into carrion territory. The policy was set after a rise in eating disorder-related death within the modelling community; recently 5 models were barred from appearing on the Madrid catwalk until they "fatten" up.
Though other fashion capitals are talking about adopting a similar policy, unhealthy body and body image has poisoned the water, and it could be some time before cultural obsession with the unnatural evaporates. In Spain, for example, plastic surgery, often with walk-in appointments and financing plans, is so common it was recently added to the monthly inflation equation.
(Sadder still is what is being dropped from the equation. Apparently money once spent on cloth, upholstery fabric, and most appliance repair has been diverted for the repair and maintainance of a certain corporeal aesthetic.)
But it is not just our wallets that are affected. A recent study highlights the deep inner reach of body image consciousness, and the detrimental effects negative self-image can have on our physical and emotional wellbeing. Dr. Lora Park, of the University of Buffalo, New York, developed the appearance-based rejection sensitivity (ARS) scale to measure "the extent to which people anxiously expect to be rejected by others based on their looks." People with a high score are those most likely to think of themselves as unattractive and to base their general self-worth on their appearance. In Park's study, a high ARS score predicted that subjects were also likely to be anxious, neurotic, insecure, and to not eat well.
These results are disturbing given the current push for heightened image consciousness. The question is whether kicking a few models off a catwalk will do for the general human population's body image what the diclofenac-free cafe has done for South Asia's vultures.
In unrelated news, a popular London restaurant is currently offering up free meals to models threatened with an unhealthy Body Mass Index. Minus-sized models can present an identification card with their clothing size on it to receive the grub. The restaurant is getting some good press for the program; whether they save any dwindling models is another matter. Skinny models may find eating to be so detrimental to their livelihood that offering the cow (or, if they prefer, "charter pie containing leeks, chicken, and bacon") for free may be insufficient incentive to fatten up.
In Madrid, a larger carrot is being dangled. Models there can now be denied runway access if their BMI drops into carrion territory. The policy was set after a rise in eating disorder-related death within the modelling community; recently 5 models were barred from appearing on the Madrid catwalk until they "fatten" up.
Though other fashion capitals are talking about adopting a similar policy, unhealthy body and body image has poisoned the water, and it could be some time before cultural obsession with the unnatural evaporates. In Spain, for example, plastic surgery, often with walk-in appointments and financing plans, is so common it was recently added to the monthly inflation equation.
(Sadder still is what is being dropped from the equation. Apparently money once spent on cloth, upholstery fabric, and most appliance repair has been diverted for the repair and maintainance of a certain corporeal aesthetic.)
But it is not just our wallets that are affected. A recent study highlights the deep inner reach of body image consciousness, and the detrimental effects negative self-image can have on our physical and emotional wellbeing. Dr. Lora Park, of the University of Buffalo, New York, developed the appearance-based rejection sensitivity (ARS) scale to measure "the extent to which people anxiously expect to be rejected by others based on their looks." People with a high score are those most likely to think of themselves as unattractive and to base their general self-worth on their appearance. In Park's study, a high ARS score predicted that subjects were also likely to be anxious, neurotic, insecure, and to not eat well.
These results are disturbing given the current push for heightened image consciousness. The question is whether kicking a few models off a catwalk will do for the general human population's body image what the diclofenac-free cafe has done for South Asia's vultures.
Update: GE's ecocon
GE is negotiating with the EPA to weaken proposed railroad locomotive smog control rules, the Wall Street Journal is reporting.
As a spokesperson for GE puts it, they are discussing with the EPA "how to achieve attainable and sustainable emission reductions"--a politic way of saying they are negotiating just how much money the EPA's reductions will cost them. The sticking point, it seems, is the technology that would have to be developed to meet the reductions guidelines, which would take effect between 2011 and 2017.
GE, you will recall from my previous post, is currently in the midst of its "ecoimagination" ad campaign, through which it is promoting its ecologically innovative technologies, and portraying itself as an ecofriendly company. The campaign itself, as I previously argued, misses its mark. Now it also seems GE is misplacing money to hype their ability to take salt out of ocean water while they haggle over their desire to lower locomotive emissions by six tenths of a gram less than the EPA would like in the next ten years.
As a spokesperson for GE puts it, they are discussing with the EPA "how to achieve attainable and sustainable emission reductions"--a politic way of saying they are negotiating just how much money the EPA's reductions will cost them. The sticking point, it seems, is the technology that would have to be developed to meet the reductions guidelines, which would take effect between 2011 and 2017.
GE, you will recall from my previous post, is currently in the midst of its "ecoimagination" ad campaign, through which it is promoting its ecologically innovative technologies, and portraying itself as an ecofriendly company. The campaign itself, as I previously argued, misses its mark. Now it also seems GE is misplacing money to hype their ability to take salt out of ocean water while they haggle over their desire to lower locomotive emissions by six tenths of a gram less than the EPA would like in the next ten years.
Sunday, February 11, 2007
Fish out of water
GE has an underactive "ecomagination". In their new commercial, which is titled "fishing" and can be viewed at ecomagination.com, a fishing boat hauls a net overflowing with clear and fresh bottles of water from the ocean. The fishermen excitedly sort through their catch; one proudly displays an impressive four foot long bottle. A voiceover boasts that GE technology is turning saltwater into drinkable water.
The practice of making ocean water safe for human consumption is less ecological and innovative than it is disturbing. If there is a need for this technology it is because we are depleting and damaging our freshwater resources. GE's "ecomagination" campaign suggests we should solve a problem we have created not by learning from our mistakes but by stepping on as-yet untapped, undepleted, and less damaged resources. It suggests that if the water around us is disappearing or dirty, we should drink up and pollute away. GE will come to the rescue.
But beyond being troubled by the underlying message of the ad, I question the efficacy of the ad itself. If the "ecoimagination" campaign is meant to appeal to the eco-conscious, it is a sure misfire. Not only might GE's desalinization technology be unimpressive to this demographic, but the imagery used in the ad will likely evoke thoughts opposite those intended by the execs who conceptualized the ad.
For example, the ecologically aware tend to be concerned about the resources used in bottling water; seeing hundreds of plastic bottles hauled out of the ocean could bring to mind waste and environmental destruction rather than joyously clean and bountiful harvest. Furthermore, recent research suggests the ocean's fish supplies will largely disappear by the middle of this century at current fishing rates, so likening exploitation of the ocean's water to that of the ocean's fish is more likely to disturb than impress anyone who is thinking beyond what store their next Dasani will come from.
The practice of making ocean water safe for human consumption is less ecological and innovative than it is disturbing. If there is a need for this technology it is because we are depleting and damaging our freshwater resources. GE's "ecomagination" campaign suggests we should solve a problem we have created not by learning from our mistakes but by stepping on as-yet untapped, undepleted, and less damaged resources. It suggests that if the water around us is disappearing or dirty, we should drink up and pollute away. GE will come to the rescue.
But beyond being troubled by the underlying message of the ad, I question the efficacy of the ad itself. If the "ecoimagination" campaign is meant to appeal to the eco-conscious, it is a sure misfire. Not only might GE's desalinization technology be unimpressive to this demographic, but the imagery used in the ad will likely evoke thoughts opposite those intended by the execs who conceptualized the ad.
For example, the ecologically aware tend to be concerned about the resources used in bottling water; seeing hundreds of plastic bottles hauled out of the ocean could bring to mind waste and environmental destruction rather than joyously clean and bountiful harvest. Furthermore, recent research suggests the ocean's fish supplies will largely disappear by the middle of this century at current fishing rates, so likening exploitation of the ocean's water to that of the ocean's fish is more likely to disturb than impress anyone who is thinking beyond what store their next Dasani will come from.
Less stuff, more birth control
A recent study (summarized here) concludes that the biggest contributors to our ecological footprint are population size and consumption.
The ecological footprint is a rough and somewhat abstract measurement of the impact humans individually and collectively have on Earth. It is, as defined in the aforementioned article, "a quantitative measurement of the stress placed on the environment by demands for available lands and resources to meet the need for food, housing, transportation, consumer goods and services." There is strong evidence that we are currently overstressing the planet by leaving an ecological footprint that is larger than the productive area of the poor overworked planet.
The study is rather optimistic, suggesting, for example, that it is within the realm of possibility that we will reach the Millineum Development Goals of the UN. I won't pretend to know what that means. But I will suggest that this news should not encourage us to sink comfortably into our SVUs and go about our Sunday shopping. Right now the U.S. has a footprint of 1.4, that is, 1.4 times the sustainable level. It is the country with the largest footprint, and though the study's authors do not expect that to be true in 2015, this is not because the U.S. is expected to dramatically reduce its footprint by then. Rather, China and India are expected to outpace the U.S., and to help bring our global footprint to 1.6. This is depressing. Even bringing our global footprint down to 1 means we would be using exactly the land and resources our environment can sustain. Meanwhile, the population grows and global warming reduces the amount of land we have to live on.
I am, however, encouraged by one aspect of the study: the two most significant contributors to our downward-spiraling global environmental dilemma are the two things we can each easily contribute less to on an individual level, by simply reducing our daily consumption and limiting our procreation.
The ecological footprint is a rough and somewhat abstract measurement of the impact humans individually and collectively have on Earth. It is, as defined in the aforementioned article, "a quantitative measurement of the stress placed on the environment by demands for available lands and resources to meet the need for food, housing, transportation, consumer goods and services." There is strong evidence that we are currently overstressing the planet by leaving an ecological footprint that is larger than the productive area of the poor overworked planet.
The study is rather optimistic, suggesting, for example, that it is within the realm of possibility that we will reach the Millineum Development Goals of the UN. I won't pretend to know what that means. But I will suggest that this news should not encourage us to sink comfortably into our SVUs and go about our Sunday shopping. Right now the U.S. has a footprint of 1.4, that is, 1.4 times the sustainable level. It is the country with the largest footprint, and though the study's authors do not expect that to be true in 2015, this is not because the U.S. is expected to dramatically reduce its footprint by then. Rather, China and India are expected to outpace the U.S., and to help bring our global footprint to 1.6. This is depressing. Even bringing our global footprint down to 1 means we would be using exactly the land and resources our environment can sustain. Meanwhile, the population grows and global warming reduces the amount of land we have to live on.
I am, however, encouraged by one aspect of the study: the two most significant contributors to our downward-spiraling global environmental dilemma are the two things we can each easily contribute less to on an individual level, by simply reducing our daily consumption and limiting our procreation.
Sunday, February 04, 2007
A compact Superbowl?
We've been watching the Superbowl this afternoon/evening, and, as I often do when I watch big productions, I feel depressed by the enormity of resources used for each second of this thing. Personally, I wouldn't care that much about giving up the football (kind of like the Bears, apparently), but there are other big productions that I enjoy more, and they all take up so much time, energy, and material. So I've been sitting here thinking about what it would take to make the Superbowl compact-friendly. Used material for uniforms and costumes? Compostable food and packaging? A souvenir-exchange program? Native plant-based and drought-resistent turf? Ban all those commercials? Make the tickets cheapest and easiest to get for locals or people who will walk or bike or drive fuel-efficient cars to the game? I don't suppose those spotlights are CFLs?
Even as I watch Prince kick ass, I'm thinking, how many brightly-colored suits does a man need?
I'm only sort of kidding. There is something to be said for the importance of sports and the arts and all that, and I respect the time and energy people expend to do something well or make something beautiful and/or thought-provoking and/or entertaining. At what point, though, do the costs outweigh the intangible benefits? Is big necessarily bad?
Even as I watch Prince kick ass, I'm thinking, how many brightly-colored suits does a man need?
I'm only sort of kidding. There is something to be said for the importance of sports and the arts and all that, and I respect the time and energy people expend to do something well or make something beautiful and/or thought-provoking and/or entertaining. At what point, though, do the costs outweigh the intangible benefits? Is big necessarily bad?
Monday, January 29, 2007
A horse is a 14-year-old girl is a Joe Montana
Kentucky Derby winner Barbaro has been euthanized due to some progressively deteriorating health issues. Barbaro was known as a gifted race horse, but eight months ago suffered a mid-race "breakdown" of some kind that, as it turns out, was the beginning of the end. Since that time, Barbaro has endured surgeries, complications, painful recovery, and, now, death.
As you might deduce from the general lack of detail or nuance in the previous paragraph, I'm not much of a horse racing fan. But I had heard of Barbaro. I knew he was considered phenomenal. I read about it when he broke down, and, like many, assumed death-by-needle was merely hours away. I was vaguely aware that he was instead treated to the best in horse medicine and encouraged to fight back. That was eight months ago. Just enough time had gone by that my mind had wandered onto greener pastures.
Roy Jackson, one of Barbaro's "owners", said of the decision to euthanize the horse, "We just reached a point where it was going to be difficult for him to go on without pain." When I read this, two things came to mind: middle-aged men with fused spinal vertabrae, and limber 14-year-old girls.
I recently read a story about the pain endured by former football stars in the post-retirement years. Football players place enormous pressure on their bodies for a few years of their lives. They are injured every single time they play. They undergo treatments that are something like placing layer upon layer of spackle over an ever-widening hole in a wall. The San Francisco Chronicle interviewed 30 retired NFL players and found that 20 of them cope with severe chronic pain, 3 have had joint replacements, and 9 have been told they will need joint replacements in the future. The men are in their 40s and 50s now. (See the original article, and my previous commentary on it.)
The football players were grown men when they played. Although they may have begun playing at a young age, these players reached the height of their careers as adults. They were old enough to choose their paths. So I have few problems with the choices of the adult individual athlete, even if they regret their choices 25 years later. In fact, I admire many of them. I nevertheless feel somewhat uncomfortable with the system that pushes these men to push themselves beyond reasonable limits in order to sell diet Pepsi.
I am even less comfortable with those sports whose star athletes hit retirement before they are old enough to hit the bars. Last weekend, I watched a women's (more accurately girls') figure-skating championship while holding my sick and napping (and thus far non-athletic) four-year-old. At one point, just before breaking for commercials, they showed an old home video of one of the competitors at age three, skating to a full-scale routine in full-scale costume through an act reminiscent of JonBenet Ramsey.
The figure-skaters are 14-17 years old now, high-school age, gangly and awkward as they wave to the cameras and mumble through interviews. Yet they skate, many of them, beautifully, sliding onto the ice with grace. I have great respect for their abilities. And I have great fear for their futures.
In an extract from 'In defense of Animals' (a longer portion can be found here), Peter Singer explains:
I'm not suggesting we euthanize retired or injured athletes, that we judge that their quality of life is as unacceptable as Barbaro's was. What I am suggesting is that in the area of certain (profitable) sports, humans and animals already receive similar treatment: they are groomed, prodded, pushed to the limit, then left to languish with deconstructed joints and brittle bones. While the feats and abilities of the star athlete are admirable, there is a point at which public admiration of them is pushed into the realm of exploitation and commercialization. Both horse and human deserve better.
As you might deduce from the general lack of detail or nuance in the previous paragraph, I'm not much of a horse racing fan. But I had heard of Barbaro. I knew he was considered phenomenal. I read about it when he broke down, and, like many, assumed death-by-needle was merely hours away. I was vaguely aware that he was instead treated to the best in horse medicine and encouraged to fight back. That was eight months ago. Just enough time had gone by that my mind had wandered onto greener pastures.
Roy Jackson, one of Barbaro's "owners", said of the decision to euthanize the horse, "We just reached a point where it was going to be difficult for him to go on without pain." When I read this, two things came to mind: middle-aged men with fused spinal vertabrae, and limber 14-year-old girls.
I recently read a story about the pain endured by former football stars in the post-retirement years. Football players place enormous pressure on their bodies for a few years of their lives. They are injured every single time they play. They undergo treatments that are something like placing layer upon layer of spackle over an ever-widening hole in a wall. The San Francisco Chronicle interviewed 30 retired NFL players and found that 20 of them cope with severe chronic pain, 3 have had joint replacements, and 9 have been told they will need joint replacements in the future. The men are in their 40s and 50s now. (See the original article, and my previous commentary on it.)
The football players were grown men when they played. Although they may have begun playing at a young age, these players reached the height of their careers as adults. They were old enough to choose their paths. So I have few problems with the choices of the adult individual athlete, even if they regret their choices 25 years later. In fact, I admire many of them. I nevertheless feel somewhat uncomfortable with the system that pushes these men to push themselves beyond reasonable limits in order to sell diet Pepsi.
I am even less comfortable with those sports whose star athletes hit retirement before they are old enough to hit the bars. Last weekend, I watched a women's (more accurately girls') figure-skating championship while holding my sick and napping (and thus far non-athletic) four-year-old. At one point, just before breaking for commercials, they showed an old home video of one of the competitors at age three, skating to a full-scale routine in full-scale costume through an act reminiscent of JonBenet Ramsey.
The figure-skaters are 14-17 years old now, high-school age, gangly and awkward as they wave to the cameras and mumble through interviews. Yet they skate, many of them, beautifully, sliding onto the ice with grace. I have great respect for their abilities. And I have great fear for their futures.
In an extract from 'In defense of Animals' (a longer portion can be found here), Peter Singer explains:
The animal liberation movement [. . .] is saying that where animals and humans have similar interests - we might take the interest in avoiding physical pain as an example, for it is an interest that humans clearly share with other animals - those interests are to be counted equally, with no automatic discount just because one of the beings is not human. A simple point, no doubt, hut nevertheless part of a far-reaching ethical revolution.
I'm not suggesting we euthanize retired or injured athletes, that we judge that their quality of life is as unacceptable as Barbaro's was. What I am suggesting is that in the area of certain (profitable) sports, humans and animals already receive similar treatment: they are groomed, prodded, pushed to the limit, then left to languish with deconstructed joints and brittle bones. While the feats and abilities of the star athlete are admirable, there is a point at which public admiration of them is pushed into the realm of exploitation and commercialization. Both horse and human deserve better.
Sunday, January 28, 2007
Tyra Banks: Normal is the new fat
The story goes that Tyra Banks googled her name plus the word fat. Try it. Results include this and this. Tyra was hurt. Tyra, it turns out, is not a cold-hearted superbitch who dances through a broken shoe heel, screws her head back on straight, spews out a self-righteous lecture, then spouts a speech nearly identical to the one that came the week before while shattering the dreams of America's Next Most Forgettable Personality.
Nope. Apparently, Tyra is not only the architect of a successful budding empire; she also has feelings, and those feelings are understandably offended by the cruelty of those who are gleefully peddling the image of "fat"-Tyra-in-a-swimsuit, and word that Tyra's weight is out of control since her "retirement" last year.
In her supermodel heydays, Tyra looked something like this. She weighed in the 120s. Now, her weight is fluctuating, but Tyra says her top weight has been around 161 pounds.
Let's put this in perspective: At 5'10", that weight places Tyra's Body Mass Index (BMI) within the normal range. In fact, according to this BMI calculator, Tyra's top weight is in the 36th percentile for other women her age and height. In other words, approximately 36 percent of women her age and height weigh less. Again, this means Tyra weighs less than average at her top, post-retirement weight. At her lowest post-retirement weight, around 140, she is in the 11th percentile, and also in the normal range. If she weighed 120 now, she would be underweight, and under the 2nd percentile.
I'm not sure how sorry to feel for Tyra. I think she looks great for an android. (Sure, she is not wearing a swimsuit in this photo. Raise your hand if you are over 30 and think you look good in a swimsuit.) Though I am not Tyra's biggest fan, I respect her. It takes a strong person to withstand the kind of criticism she is getting without racing to the toilet. But I watch ANTM. I've watched her tell countless young model-hopefuls with a dab of belly fat that they need to lose weight to compete. This may be reality, but I wonder if she could do more than perpetuate the status quo from her influential position.
It is the rest of us, however, that allow the reality to exist. We may rail against the fashion and modeling industries for their treatment of women's sizing and body weight. We may lament the epidemic of eating disorders among young girls. Yet when a fashion and modeling industry icon "balloons" to a normal and healthy weight, she is widely ridiculed. Those of us who think this is ridiculous need to speak up louder than the image-peddlers if we want to be heard.
Nope. Apparently, Tyra is not only the architect of a successful budding empire; she also has feelings, and those feelings are understandably offended by the cruelty of those who are gleefully peddling the image of "fat"-Tyra-in-a-swimsuit, and word that Tyra's weight is out of control since her "retirement" last year.
In her supermodel heydays, Tyra looked something like this. She weighed in the 120s. Now, her weight is fluctuating, but Tyra says her top weight has been around 161 pounds.
Let's put this in perspective: At 5'10", that weight places Tyra's Body Mass Index (BMI) within the normal range. In fact, according to this BMI calculator, Tyra's top weight is in the 36th percentile for other women her age and height. In other words, approximately 36 percent of women her age and height weigh less. Again, this means Tyra weighs less than average at her top, post-retirement weight. At her lowest post-retirement weight, around 140, she is in the 11th percentile, and also in the normal range. If she weighed 120 now, she would be underweight, and under the 2nd percentile.
I'm not sure how sorry to feel for Tyra. I think she looks great for an android. (Sure, she is not wearing a swimsuit in this photo. Raise your hand if you are over 30 and think you look good in a swimsuit.) Though I am not Tyra's biggest fan, I respect her. It takes a strong person to withstand the kind of criticism she is getting without racing to the toilet. But I watch ANTM. I've watched her tell countless young model-hopefuls with a dab of belly fat that they need to lose weight to compete. This may be reality, but I wonder if she could do more than perpetuate the status quo from her influential position.
It is the rest of us, however, that allow the reality to exist. We may rail against the fashion and modeling industries for their treatment of women's sizing and body weight. We may lament the epidemic of eating disorders among young girls. Yet when a fashion and modeling industry icon "balloons" to a normal and healthy weight, she is widely ridiculed. Those of us who think this is ridiculous need to speak up louder than the image-peddlers if we want to be heard.
An Inconvenient Inconvenient Truth
An after-school screening of "An Inconvenient Truth", the Al Gore documentary on global warming, by Yakima, Washington's Eisenhower High School Ecology Club has been put off--at least temporarily--per school policy that requires, basically, that both sides of all issues be presented to students. Check out the Yakima local paper's editorial on the issue, which makes many good points on what "presenting both sides" should mean.
Saturday, January 27, 2007
A different kind of compact, Plus: Disposing of your clothing just got easier!
It's called the Compact Sit-Down Shopping Cart, and it's an update on the old granny cart: a small cart on wheels, with a redesigned push bar resembling those you find on a stroller. But the biggest upgrade is in the seat, which folds down over the basket to give the shopper an instant place to rest.
Clearly, this cart could be a great tool for many people, including the elderly, the disabled, and anyone who walks to the grocery store. But marketers of the gadget seem to have something else in mind. The photo of the cart includes a rather attractive and nicely-dressed woman lounging on it. Sure, she could have an "invisible illness", or be an eco-conscious consumer eliminating the need for plastic bags while grabbing a few essentials at the grocery store on her way home from the office. My impression is more that the company would like to market this as a great mall shopping tool. Shop 'til you drop...right onto our cushy Compact Sit-Down Shopping Cart. Then, shop some more!
I mention the shopping cart here because I find it especially ironic that it showed up on my email alerts for The Compact.
And speaking of The Compact and shopping: Occasionally, on the Compact email list, someone asks what would happen if everyone suddenly started compacting. Wouldn't our used stuff supplies dry up if no one bought anything new? The short answer is, yes, and that would be great. The idea of the Compact is to live off of the overabundance of disposable consumerism (and, ideally, to reduce our consumption of all things both new and used). For example, a portion of our society chooses to repeatedly buy more clothing than they need and then discard the excess at Goodwill. The Compact encourages us to balance out such overconsumption by dressing ourselves in their disposals. If "disposable" clothing consumption did not exist there might be fewer good sources of used material, but also less need for it.
It turns out, though, that some manufacturers are "solving" the problem of disposable consumerism in another way: by making clothing truly disposable. Gizmodo recently noted two new clothing products. First, a "dissolvable" dress, that partially dissolves into a recyclable substance when wet. And second, disposable underwear. I'll set aside my differences with Gizmodo (see here, and here) for a moment to suggest that you check out their commentary on the underwear, which is right on (less so, alas, for their comments on the dress).
Clearly, this cart could be a great tool for many people, including the elderly, the disabled, and anyone who walks to the grocery store. But marketers of the gadget seem to have something else in mind. The photo of the cart includes a rather attractive and nicely-dressed woman lounging on it. Sure, she could have an "invisible illness", or be an eco-conscious consumer eliminating the need for plastic bags while grabbing a few essentials at the grocery store on her way home from the office. My impression is more that the company would like to market this as a great mall shopping tool. Shop 'til you drop...right onto our cushy Compact Sit-Down Shopping Cart. Then, shop some more!
I mention the shopping cart here because I find it especially ironic that it showed up on my email alerts for The Compact.
And speaking of The Compact and shopping: Occasionally, on the Compact email list, someone asks what would happen if everyone suddenly started compacting. Wouldn't our used stuff supplies dry up if no one bought anything new? The short answer is, yes, and that would be great. The idea of the Compact is to live off of the overabundance of disposable consumerism (and, ideally, to reduce our consumption of all things both new and used). For example, a portion of our society chooses to repeatedly buy more clothing than they need and then discard the excess at Goodwill. The Compact encourages us to balance out such overconsumption by dressing ourselves in their disposals. If "disposable" clothing consumption did not exist there might be fewer good sources of used material, but also less need for it.
It turns out, though, that some manufacturers are "solving" the problem of disposable consumerism in another way: by making clothing truly disposable. Gizmodo recently noted two new clothing products. First, a "dissolvable" dress, that partially dissolves into a recyclable substance when wet. And second, disposable underwear. I'll set aside my differences with Gizmodo (see here, and here) for a moment to suggest that you check out their commentary on the underwear, which is right on (less so, alas, for their comments on the dress).
Friday, January 26, 2007
Are PC commitment ceremonies in our future?
At face value, appropriate response to the following news seems to be a somber shake of the head: 65% of Americans recently surveyed say they spend more time with their personal computers than they spend with their significant others. What a sad commentary on the state of our society and our marriages, yes?
Not so fast. The vision the stat gives me is of people holed up alone in their dens for the hours between work and bed. But though it is quite possible that, at least on weekdays, I spend more time on the couch with my laptop than with my husband, there is no holing up in a den at our house. What does spending more time with a PC than a partner really mean?
PCs are, for many people, an invaluable tool for their jobs. People may spend the eight to ten hours of their work day largely tied to a desk, which generally also means they are tied to a computer. That in itself may seem like a sad fate, one that keeps the nation's occupational therapists occupied. Do we lament the fact that people may spend more waking hours at their jobs than at home? Well, maybe. But the growing number of American work hours is a larger problem, and the number of work hours spent with a PC is merely a byproduct of that.
When it comes to ranking the relative importance of ones spouse and PC, it seems the real question is, how much of your free time is spent with each? And is time with your PC taking away from time with your spouse? At our house, my husband brings his work laptop home most evenings, so it is not uncommon to find my husband and I sitting side by side on the couch, each working or playing on our own computer. Sometimes this is taking away from conversation; sometimes it is contributing to it. Sometimes it is not much different than sitting together while watching television or a movie. Sometimes it is more like sitting together while each of us is lost in a different book. And when we are not together, sometimes our computers keep us connected where we otherwise wouldn't be, through midday emails and quick chats.
I am as skeptical and fearful of the infringement of technology on our personal freedoms and relationships as anyone (well, as anyone who isn't wearing an tin foil hat), but as with any technology, it is not the technology itself, or the time we spend with it, that makes it a threat to our selves, our societies, or our families. Sure, it is nice to spend time together without PCs--or television, for that matter. Numbers rarely tell the whole story, but if we are to be concerned about numbers, I would be more troubled by news that Americans spend, on average, more than 28 hours a week (the equivalent of two straight months per year or 9 years of a 65 year life) watching television.
P.S. Thanks to my husband (a.k.a. my worthy adversary), who emailed me the link to this story while sitting next to me on our couch.
Not so fast. The vision the stat gives me is of people holed up alone in their dens for the hours between work and bed. But though it is quite possible that, at least on weekdays, I spend more time on the couch with my laptop than with my husband, there is no holing up in a den at our house. What does spending more time with a PC than a partner really mean?
PCs are, for many people, an invaluable tool for their jobs. People may spend the eight to ten hours of their work day largely tied to a desk, which generally also means they are tied to a computer. That in itself may seem like a sad fate, one that keeps the nation's occupational therapists occupied. Do we lament the fact that people may spend more waking hours at their jobs than at home? Well, maybe. But the growing number of American work hours is a larger problem, and the number of work hours spent with a PC is merely a byproduct of that.
When it comes to ranking the relative importance of ones spouse and PC, it seems the real question is, how much of your free time is spent with each? And is time with your PC taking away from time with your spouse? At our house, my husband brings his work laptop home most evenings, so it is not uncommon to find my husband and I sitting side by side on the couch, each working or playing on our own computer. Sometimes this is taking away from conversation; sometimes it is contributing to it. Sometimes it is not much different than sitting together while watching television or a movie. Sometimes it is more like sitting together while each of us is lost in a different book. And when we are not together, sometimes our computers keep us connected where we otherwise wouldn't be, through midday emails and quick chats.
I am as skeptical and fearful of the infringement of technology on our personal freedoms and relationships as anyone (well, as anyone who isn't wearing an tin foil hat), but as with any technology, it is not the technology itself, or the time we spend with it, that makes it a threat to our selves, our societies, or our families. Sure, it is nice to spend time together without PCs--or television, for that matter. Numbers rarely tell the whole story, but if we are to be concerned about numbers, I would be more troubled by news that Americans spend, on average, more than 28 hours a week (the equivalent of two straight months per year or 9 years of a 65 year life) watching television.
P.S. Thanks to my husband (a.k.a. my worthy adversary), who emailed me the link to this story while sitting next to me on our couch.
Thursday, January 25, 2007
We're onto you, McDonald's
Advertising is a powerful thing. I've done well for some time now eating food almost exclusively made from scratch, and cutting out especially sugary or processed items. All without overwhelming cravings. Incidentally, when I watch television it is usually recorded on my DVR, and I skip the commercials. Coincidence? This morning I was reminded of how powerful commercials can be when I watched a few minutes of something live and caught an Oreo commercial. Suddenly, I found myself thinking, Mmmm...Oreos. Wait...what!? Where the hell did that come from?
DVR was the reason I wanted cable. It's like suddenly all your favorite shows are on PBS. No surprise that advertisers are not happy with the DVR situation. And television networds can't be thrilled, either--I haven't watched any new shows this year, simply because I don't see the commercials and therefore don't know about them or feel that I am missing them. And not just the new shows. I'm not a great American Idol fan, but in the past seeing the commercials made me feel that maybe I should be, just as that Oreo commercial made me feel that downing some milk and a bag of cookies would make me feel really good.
Now we have proof that television shows and advertisers are teaming up to thwart the commercial-skipping powers of the DVR. This video, posted on YouTube, shows a frame-by-frame view of a Food Network show with a single frame McDonald's ad embedded in it. I have seen our future, and it is frequent, inexplicable french fry cravings.
DVR was the reason I wanted cable. It's like suddenly all your favorite shows are on PBS. No surprise that advertisers are not happy with the DVR situation. And television networds can't be thrilled, either--I haven't watched any new shows this year, simply because I don't see the commercials and therefore don't know about them or feel that I am missing them. And not just the new shows. I'm not a great American Idol fan, but in the past seeing the commercials made me feel that maybe I should be, just as that Oreo commercial made me feel that downing some milk and a bag of cookies would make me feel really good.
Now we have proof that television shows and advertisers are teaming up to thwart the commercial-skipping powers of the DVR. This video, posted on YouTube, shows a frame-by-frame view of a Food Network show with a single frame McDonald's ad embedded in it. I have seen our future, and it is frequent, inexplicable french fry cravings.
Wednesday, January 24, 2007
Calculus, coffee, cars, and cleavage
In the past two days, Salon's Broadsheet has covered two instances of businesses using sex to sell their wares. Yesterday, they covered the edifying combination of sex and tutoring in Hong Kong, where one of the largest tutoring competitors boasts it has the sexiest (female) tutors around. And today, honorable mention was given to a delicious Seattle story about a coffee shop where a very scantily clad woman works it while steaming milk.
So I read this story with compounded disgust: A Bay Area Lexus dealer has settled a lawsuit alleging that at least five women were not only treated to the usual in sexual harrassment, but generally forced to use their sex appeal to sell cars, encouraged to show cleavage during sales, and, in one case, subjected to having a skirt pulled down during a pitch in front of a customer.
Apart from the combination of sex and sales, the third story is significantly different from the others. The sexy barista is shaking while she stirs of her own accord, presumably because she finds it helps to bring in customers. And I guess the tutors know about the Hong Kong company's ad strategy when they take the job. Perhaps a few pretty (and I hope smart) women sought the job because they knew they had the bodies for it and could make decent money.
The women employed by the car dealer, on the other hand, were subjected to expectations and treatment beyond their own desires. But the three stories make me equally uncomfortable, and seem somehow related. Women in all three are encouraged by the prospect of increased sales (or by men who are enticed by the prospect of increased sales) to use their bodies to sell. Say what you will about a striptease empowering women; to me, these stories provide a cautionary tale, for both women and the men seduced into spending by them. Not that individual women who are objectified deserve to be, or that individual men who objectify women are not responsible for their behavior, but that, on a larger scale, if we as a society take frequent advantage of the fact that objectification sells--on either the buying or selling end of the deal--I fear that we must be saddened but not too surprised when the objectification slips out of our control.
So I read this story with compounded disgust: A Bay Area Lexus dealer has settled a lawsuit alleging that at least five women were not only treated to the usual in sexual harrassment, but generally forced to use their sex appeal to sell cars, encouraged to show cleavage during sales, and, in one case, subjected to having a skirt pulled down during a pitch in front of a customer.
Apart from the combination of sex and sales, the third story is significantly different from the others. The sexy barista is shaking while she stirs of her own accord, presumably because she finds it helps to bring in customers. And I guess the tutors know about the Hong Kong company's ad strategy when they take the job. Perhaps a few pretty (and I hope smart) women sought the job because they knew they had the bodies for it and could make decent money.
The women employed by the car dealer, on the other hand, were subjected to expectations and treatment beyond their own desires. But the three stories make me equally uncomfortable, and seem somehow related. Women in all three are encouraged by the prospect of increased sales (or by men who are enticed by the prospect of increased sales) to use their bodies to sell. Say what you will about a striptease empowering women; to me, these stories provide a cautionary tale, for both women and the men seduced into spending by them. Not that individual women who are objectified deserve to be, or that individual men who objectify women are not responsible for their behavior, but that, on a larger scale, if we as a society take frequent advantage of the fact that objectification sells--on either the buying or selling end of the deal--I fear that we must be saddened but not too surprised when the objectification slips out of our control.
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