Spider-man 3 opened this weekend in the U.S., and has opened worldwide over the last several days. The movie was made for $278 million. It has made $373 million worldwide in its first six days.
In the U.S., the movie made over $140 million in its first weekend. Put another way: In one weekend the people in one country spent two times the amount of money raised by the "historic" Idol Gives Back campaign two weeks ago. To see a movie.
I mention this not to beat a dead horse, or to suggest we should all agree to plant a tree in organic soil, pick up some litter, and then donate the time and money that would otherwise be spent making or watching Spider-man 4. But it's not unfair to give some perspective to these mind-boggling numbers, to pause to consider what a paltry figure $70 million is in the entertainment industry that generated both hugely successful productions, before those of us who can afford to blow $10 head out to enjoy a nice piece of pre-summer escapism.