Update: GE's ecocon

GE is negotiating with the EPA to weaken proposed railroad locomotive smog control rules, the Wall Street Journal is reporting.

As a spokesperson for GE puts it, they are discussing with the EPA "how to achieve attainable and sustainable emission reductions"--a politic way of saying they are negotiating just how much money the EPA's reductions will cost them. The sticking point, it seems, is the technology that would have to be developed to meet the reductions guidelines, which would take effect between 2011 and 2017.

GE, you will recall from my previous post, is currently in the midst of its "ecoimagination" ad campaign, through which it is promoting its ecologically innovative technologies, and portraying itself as an ecofriendly company. The campaign itself, as I previously argued, misses its mark. Now it also seems GE is misplacing money to hype their ability to take salt out of ocean water while they haggle over their desire to lower locomotive emissions by six tenths of a gram less than the EPA would like in the next ten years.